A Global Livestream for Momcozy. We turned Momcozy’s podcast into a live, multi-platform show for International Women’s Day — connecting talent across three continents and positioning the brand as a cultural voice for modern motherhood.

Momcozy asked us to take their audio podcast and reimagine it as a global livestream for International Women’s Day — featuring Olympic gold medalist Sanya Richards-Ross. The twist? The host was in Austin. Sanya was in Atlanta. The brand team was in Hong Kong. And the show had to hit six platforms live — all at once.

We had one week to make it happen — and it had to hit three marks: look elevated, feel personal, and position Momcozy not just as a product brand, but as a cultural voice that speaks to modern motherhood.

Sanya and Lalaina discuss the impact motherhood has had on their lives.
Sanya and Lalaina discuss the impact motherhood has had on their lives.

We built a remote production ecosystem from the ground up. We pre-interviewed talent, aligned tone, and ran rehearsals across time zones. We installed a pro camera rig in Sanya’s home and visually matched it to a webcam setup in Austin. Every visual element — overlays, intros, callouts — was custom-designed to elevate the stream.

When it was go time, we handled multi-platform delivery, moderated audience engagement in real time, and made sure the stream felt more like a Netflix special than a podcast recording. Afterward, we delivered edited cuts, for re-broadcast, and social clips — content that continues to deliver value long after the live moment ended.

Credits

Client
Momcozy

Generation Us

Director

Justin Perry
Markus White

Executive Producer

Tye Perry

Director of Photography

Clifford L. Johnson, SCC

Gaffer / Chief Lighting Technician

Michael Noir, SCC

Production Sound Mixer

Michael Noir, SCC

Production Assistant
Gabby Campbell