Meals on Wheels Atlanta set out to spotlight 11 of Atlanta’s most influential cultural leaders — not just for what they’ve done, but for the future they’re shaping.

This campaign needed to feel visionary, emotionally resonant, and visually elevated — something bold enough to catch the eye of next-gen donors, and meaningful enough to move them to act on an issue many overlook: senior hunger.

We imagined Tastetopia — a cinematic future where senior hunger no longer exists — and placed each Tastemaker inside their own version of that world.

Using green screen, AI-generated dreamscapes, and seamless aging effects, we turned each short into a living portrait. Each film combined original voiceover with slow, editorial-style camera moves and minimal, surreal environments inspired by modern architecture and concept art. The result was a highly stylized and deeply personal statement about empathy, aging, and legacy.

This wasn’t just recognition. It was an invitation — to invest in a future worth growing old in.

Credits

Meals on Wheels Atlanta

Creative Director and Head of Marketing
Brandon Jenkins

Producer
Tye Perry

‍Generation Us

Director
Justin Perry
Markus White

Director of Photography
Clifford L. Johnson, SCC

Gaffer / Chief Lighting Technician
Michael Noir, SCC

Production Sound Mixer
Michael Noir, SCC

Production Assistant
Jennifer Suriel